Adam Rice
Senior Vice President and Chief Marketing Officer, CommonSpirit Health
Tuesday, September 15
Marketing Leadership Forum
Designed for CMOs, VPs, and senior marketing executives to have candid discussions, share proven playbooks, and forge meaningful connections with peers shaping the future of healthcare marketing.
About the Forum
From Strategy to ROI, Marketing That Performs
The Marketing Leadership Forum brings together senior healthcare marketing and digital leaders to examine how leading organizations are driving growth, strengthening brand trust, and accelerating patient acquisition in an increasingly competitive landscape.
Sessions focus on practical strategies to align marketing with enterprise priorities, optimize digital access and consumer experience, and demonstrate measurable ROI. Attendees will gain peer benchmarks, real-world case studies, and actionable frameworks to elevate performance across channels, from digital front door to physician alignment and service line growth.
Forum Agenda
Tuesday, September 15, 2026
| Time | Track | Type | Session |
|---|---|---|---|
| 8:35 AM - 9:15 AM | 07 | Keynote Panel | 07. AI for Healthcare Marketing: Pitfalls and Best Practices |
| 9:25 AM - 10:05 AM | 07 | Panel | 07. Why and How Marketing Leaders are Taking on Patient Experience |
| 10:35 AM - 11:15 AM | 07 | Panel | 07. AI in Healthcare Marketing: Strategy, Ethics and Impact |
| 11:25 AM - 12:05 PM | 07 | Semi-Keynote Panel | 07. From Googling a Physician to Paying the Bill: How to Create a Seamless Digital Experience |
| 1:20 PM - 2:00 PM | 07 | Panel | 07. How Digital Health and Marketing Teams are Joining Forces for the Patient |
| 2:10 PM - 2:50 PM | 07 | Panel | 07. How Sports Partnerships Boost Digital Marketing at Health Systems |
| 3:15 PM - 3:55 PM | 07 | Panel | 07. Patient Engagement in the Age of AI Search, Chatbots |
Time Zone:(UTC-05:00) Central Time (US & Canada) [Change Time Zone]
Speakers
Allyzon Zahorcak
Director, Performance Marketing, Emory Healthcare
Andrew Chang
Chief Marketing Officer, UChicago Medicine
Anthony Condia
Chief Marketing and Communications Officer, WVU Medicine
Brian Deffaa
Executive Vice President and Chief Marketing Officer, RWJBarnabas Health
Diana Caragacianu
Medical Director, Breast Cancer Program, Northwell Imbert Cancer Institute; Chief, Breast Surgery, Northwell South Shore University Hospital
Erika Putinsky
Vice President, Brand and Digital Marketing Strategy, Emory Healthcare
Gerrit von Wenckstern
Marketing Director, The University of Texas Medical Branch
September 14–17, 2026 · Chicago
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