Discussion Topics:
• Top Tips to Elevate Your Health System’s Digital Offerings
• Level Up Your Patient Experience With AI, VR and More
• Strategies to Better Serve Diverse Populations
• Beyond the Pandemic: Lessons Learned and Challenges Overcome in Improving the Patient Experience
• Successful Tips for Digital Marketing and Growing Your Reach
• The Next Wave of the Digital Healthcare Revolution
• How the Best CMOs Approach Health Equity
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February 1, 2022 // 10 AM - 1 PM CT
Patient Experience
+ Marketing Virtual Event
thank you to our sponsorS
As health systems leverage technology to improve their processes, it’s even more crucial to develop a robust personalized patient experience. Are you on track?
Join Becker’s Healthcare for candid conversations on patient satisfaction, digital marketing strategies and investments, and more. Patient experience and healthcare marketing leaders will also share insights on the next wave of healthcare consumerism and how you can push your organization to flourish in the years ahead.
AGENDA
Amy Moudy Comeau
MBA, Vice President, Marketing, Emory Healthcare
speakers
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Matthew Cox, Chief Financial Officer of Spectrum Health System
Carlos Bohorquez, Chief Financial Officer of El Camino Health
Stacey Brandt, Executive Vice President and Chief Strategy & Marketing Officer at Tampa General Hospital
Jacqueline Easley McGhee, Chief Strategist and Director of Health Equity, Diversity, and Inclusion at MercyOne Iowa
Brandon Carwile, Regional Director of Experience Design at IU Health
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Patient Experience + Marketing Virtual Event
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Julie Oehlert
Chief Experience Officer, Vidant Health
Nick Ragone
Chief Marketing and Communications Officer, Ascension
Don Stanziano
Chief Marketing Officer, Geisinger
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Learning points:
• We have millions of patient data points - Now what?
• How to win big with data analytics and drive innovation
• Build vs. buy: Key strategies for hospital data management on a budget
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In this digital age, the patient experience is everything.
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Kendra Calhoun
Senior Vice President of Strategic Marketing, Communications & PR, Avera Health
Jonathan Sachs
MBA, FACHE, Vice President, Experience Transformation, Adventist Healthcare
Ramon Soto
Chief Marketing Officer, Northwell
Suzanne Hendery
MA, APR, Chief Marketing, Communications and Customer Officer, Renown Health
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In this digital age, the patient experience is everything.
Download calendar invite
speakers
Stay informed with our virtual learning opportunities. Check out our Webinars, Whitepapers, and our E-Newsletters today!
Stay Connected
Stacey Brandt, Executive Vice President and Chief Strategy & Marketing Officer at Tampa General Hospital
Jacqueline Easley McGhee, Chief Strategist and Director of Health Equity, Diversity, and Inclusion at MercyOne Iowa
Brandon Carwile, Regional Director of Experience Design at IU Health
Podcast Episodes
Featured ebooks & Whitepapers
Whitepaper Title Here
Content hub
Learn More
Download Now
Asset abstract here
Learning points:
• We have millions of patient data points - Now what?
• How to win big with data analytics and drive innovation
• Build vs. buy: Key strategies for hospital data management on a budget
Whitepaper Title Here
Sign up to view featured content
Sponsored by
• Julie Oehlert, Chief Experience Officer, Vidant Health
• Amy D. Searls, Chief Experience Officer, Prime Healthcare
• Alpa Vyas, Vice President and Chief Patient Experience Officer, Stanford Healthcare
• Moderated by Mackenzie Bean, Managing Editor, Becker's Hospital Review
Strategies to Better Serve Diverse Populations
Panel Discussion
10:00 AM CT
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Full speakers and agenda coming soon
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• Marc Hansen, Director of Enterprise Marketing at Podium
• Kelley Knott, Healthcare Marketing Expert, Physician Liaison Consultant & Online Trainer, and Co-Founder Interpy Healthcare
7 Megatrends the Healthcare Industry Can’t Ignore
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10:00 AM CT
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Sponsored by
• Peter Durlach, Senior Vice President, Healthcare Strategy and New Business Development, Nuance
• Dr. Stephanie Lahr, MD, CHCIO, CIO, CMIO, Monument Health
Powering Healthcare's Digital Front Door: How to Enhance the Patient Experience with Digital Patient Engagement
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Sponsored by
• Don Stanziano, Chief Marketing Officer, Geisinger
• Peggy Greco, PhD, Medical Director, Patient Experience, Nemours Children's Health System
• Moderated by Alan Condon, Managing Editor, Becker's ASC Review and Becker's Spine Review
Beyond the Pandemic: Lessons Learned and Challenges Overcome in Improving the
Patient Experience
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11:30 AM CT
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Sponsored by
• Nick Ragone, Chief Marketing and Communications Officer, Ascension
• Suzanne Hendery, MA, APR, Chief Marketing, Communications and Customer Officer, Renown Health
• Amy Moudy Comeau, MBA, Vice President, Marketing, Emory Healthcare
• Moderated by Gabrielle Masson, Assistant Editor, Becker's Hosptial Review
Successful Tips for Digital Marketing and Growing Your Reach
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12:15 PM CT
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• Ramon Soto, Chief Marketing Officer, Northwell
• Jonathan Sachs, MBA, FACHE, Vice President, Experience Transformation, Adventist Healthcare
• Kendra Calhoun, Senior Vice President of Strategic Marketing, Communications & PR, Avera Health
• Moderated by Laura Dyrda, Editor-in-Chief, Becker's ASC Review and Becker's Spine Review
The Next Wave of the Digital Healthcare Revolution
panel discussion
12:15 PM CT
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Peggy Greco
PhD, Medical Director, Patient Experience, Nemours Children's Health System
Alpa Vyas
Vice President and Chief Patient Experience Officer, Stanford Healthcare
Amy D. Searls
Chief Experience Officer, Prime Healthcare
• Peter Durlach, Senior Vice President, Healthcare Strategy and New Business Development, Nuance
• Dr. Stephanie Lahr, MD, CHCIO, CIO, CMIO, Monument Health
Powering Healthcare's Digital Front Door: How to Enhance the Patient Experience with Digital Patient Engagement
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10:50 aM CT
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Attendees will learn about how virtual health can:
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• Improve clinical outcome
• Enhance consumer experience
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The healthcare landscape is shifting. Beyond the changes from the pandemic, the industry is faced with an ever growing list of challenges—from patient growth to patient communication and patient retention. For healthcare systems and practices that don’t want to be left behind—there’s no time to waste. Find out how to keep up with the top seven megatrends in healthcare—and deliver a better patient care experience as you implement these changes. Join us in this featured session as we cover what healthcare systems and practices need to keep up with patient expectations, improve the patient journey, and increase patient satisfaction.
In this featured session, you’ll learn:
• What 7 megatrends are impacting healthcare today
• How to implement small changes that make a huge impact
on patient care
• Where patients are looking for changes in their healthcare
journey
7 Megatrends the Healthcare Industry Can’t Ignore
Marc Hansen
Director of Enterprise Marketing,
Podium
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featured session sponsored by
Kelley Knott
Healthcare Marketing Expert, Physician Liaison Consultant & Online Trainer, and Co-Founder Interpy Healthcare
featured session sponsored by
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Powering Healthcare's Digital Front Door: How to Enhance the Patient Experience with Digital Patient Engagement
Peter Durlach
Senior Vice President, Healthcare Strategy and New Business Development, Nuance
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featured session sponsored by
Dr. Stephanie Lahr
MD, CHCIO, CIO, CMIO, Monument Health
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Today’s consumers use technology to manage ever-expanding areas of their life. Healthcare consumers — patients — expect similar conveniences within the healthcare realm. Existing consumer engagement solutions can be applied within healthcare to automate intelligent interactions and meet these patient service demands. A digital conversational AI experience can empower patients with access to information and self-reliance that drives patient satisfaction and protects revenue.
Learning objectives:
• Understand the importance of a digital patient
engagement strategy
• Impact organizational revenue through patient communication
• Deliver better patient experiences with AI-powered, omni-
channel technology
Peter Durlach
Senior Vice President, Healthcare Strategy and New Business Development, Nuance
