February 7, 2023 // 10am - 1pm CT
Digital Innovation + Patient Experience + Marketing Virtual Event
thank you to our sponsorS
Join Becker’s virtual event to tune in to critical discussions and learn from high level professionals in the industry who are leading their organizations to success. Get ready to strategize. You won’t want to miss this.
Michael Hasselberg
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PhD, RN, Chief Digital Health Officer, UR Medicine
Director of Marketing and WellConnect, Columbus Regional Health
Joel Philippsen
Managing Director Ballad Health Innovation Center, President, Ballad, Ventures
Bo Wilkes
Speakers and full agenda coming soon.
ABOUT THE EVENT
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MD, Title and Organization
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Senior Vice President, Marketing, Communications and Digital Experience, Avera Health
Kendra Calhoun
Chief Commercial Officer, Ballad Health
Taylor Hamilton
Senior Director, Technical Architecture, Hospital for Special Surgery
Anand Ramaswamy
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• What the Best Health Systems and Executives Do Differently to Inspire Innovation • What Drives Digital Teams for a Better Patient Experience • The Evolution of Healthcare Marketing
Vice President, Strategy & Business Development, UConn Health
Christopher Hyers
Assistant Vice Chancellor, Strategic Communications, UC Davis Health
Steve Telliano
• What Resilient Clinical Teams Do Differently • The Big Priorities for CMOs Today and Building for the Future • IT Strategies to Beat Clinician Burnout • Clinical Staffing Strategies for Next 2 Years • Top Issues for Pharmacy Leaders: Workforce, Tech, Supply Chain and More • The Factors Shaping Pharmacy Strategies and Policy for the Next 2 Years • Elevating the Ambulatory and Pharmacy Patient Experience: Best Ideas from Top Systems • Value-based Care: How the Best Clinical and Pharmacy Leaders Drive Results
Chief Executive Officer and Co-Founder, Mytonomy
Anjali Kataria
MD CMIO University of Michigan Health-West
Dr. Lance Owens
MPA, CHIO EVP and Chief Digital Information Officer University of Michigan Health-West
Josh Wilda
Full agenda and speakers coming soon.
AGENDA
• Speaker Name, Designation, Title, Organization • Speaker Name, Designation, Title, Organization • Speaker Name, Designation, Title, Organization • Speaker Name, Designation, Title, Organization • Moderated by Moderator Name, Designation, Title, Organization
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time tba // Sessio Type
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• Michael Hasselberg, PhD, RN, Chief Digital Health Officer, UR Medicine • Joel Philippsen, Director of Marketing and WellConnect, Columbus Regional Health • Bo Wilkes, Managing Director, Ballad Health Innovation Center, President, Ballad Ventures • Moderated by Laura Dyrda, Vice President and Editor-in-Chief, Becker's Healthcare
What the Best Health Systems and Executives Do Differently to Inspire Innovation
10:45 am ct // PANEL DIUSCUSSION
• Karl Hightower, Chief Data Officer, Senior Vice President, Products and Services, Novant Health • Anand Ramaswamy, Senior Director - Technical Architecture, Hospital for Special Surgery • Anjali Kataria, Chief Executive Officer and Co-Founder, Mytonomy • Moderated by Paige Twenter, Writer/Reporter, Becker's Healthcare
What Drives Digital Teams for a Better Patient Experience
11:30 AM CT // PANEL DISCUSSION
• Taylor Hamilton, Ballad Health • Kendra Calhoun, Senior Vice President, Marketing, Communications and Digital Experience, Avera Health • Steve Telliano, Assistant Vice Chancellor, Strategic Communications, UC Davis Health • Christopher Hyers, Vice President, Strategy & Business Development, UConn Health • Taylor Hamilton, Chief Commercial Officer, Ballad Health • Moderated by Mariah Muhammad, Writer, Events + Custom Content, Becker's Healthcare
The Evolution of Healthcare Marketing
12:15 pm ct // PANEL DISCUSSION
• Michael Hasselberg, PhD, RN, Chief Digital Health Officer, UR Medicine • Joel Philippsen, Director of Marketing and WellConnect, Columbus Regional Health • Bo Wilkes, Managing Director, Ballad Health Innovation Center, President, Ballad Ventures
10:45 am ct // PANEL DISCUSSION
• Karl Hightower, Chief Data Officer, Senior Vice President, Products and Services, Novant Health • Anand Ramaswamy, Senior Director - Technical Architecture, Hospital for Special Surgery
11:30 am ct // PANEL DISCUSSION
• Taylor Hamilton, Ballad Health • Kendra Calhoun, Senior Vice President, Marketing, Communications and Digital Experience, Avera Health • Steve Telliano, Assistant Vice Chancellor, Strategic Communications, UC Davis Health • Christopher Hyers, Vice President, Strategy & Business Development, UConn Health
• Ben Dillion, Chief Strategy Officer
Digital Front Door – Modernizing the Healthcare Consumer Experience
11:30 AM ct // FEATURED SESSION
SPONSORED BY
11:30 am ct // FEATURED SESSION
• Lea Chatham McCann, Vice President of Marketing, Gozio Health
Mobile Patient Engagement: Don't Reinvent the Wheel
10:45 am CT // featured session
• Josh Wilda, MPA, CHIO, EVP and Chief Digital Information Officer, University of Michigan Health-West • Dr. Lance Owens, MD, CMIO, University of Michigan Health-West
Using technology to wrap digital arms around patients
10:00 am ct // FEATURED SESSION
• Kristen Jacobsen, Vice President of OmniChannel Engagement & Marketing
Top Consumer Strategies Patients Expect Now
12:15 PM CT // FEATURED SESSION
speakers
Senior Vice President, Chief Data Officer, Novant Health
Karl Hightower
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Matthew Cox, Chief Financial Officer of Spectrum Health System
Carlos Bohorquez, Chief Financial Officer of El Camino Health
Eugene Woods, President and CEO at Atrium Health
Kari Cornicelli, Executive Vice President and CFO of Phoenix Children's
Digital Health + Health IT
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How North Kansas City Hospital & Meritas Health Improved Digital Registration and Reduced Care Gaps by 15%
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Read how this regional health system implemented a fully automated registration experience that dramatically increased pre-visit registration rates and closed care gaps at scale
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Antiquated financing options fall short of serving you and your patients. In fact, 88 percent of dental professionals report they aren’t completely satisfied with their existing financing solution. But when nearly 40 percent of Americans can’t cover a $400 surprise expense, how can you overcome the cost barrier to dental care without offering financing? Join us as we sit down with dental executives for a panel discussion about the flaws with patient financing and how a modern approach better serves patients and their practices. Key Learning Objectives • Compare financing solutions and new advancements to determine which may be most beneficial for their practices. • See how real practices have realized a 25x increase in financing production and 150 percent more patient approvals. • Discover an accessible financing alternative with an over 85 percent approval rate.
How successful dental groups are helping patients afford their bills
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Event REGISTration
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Speaker Name MD, Title and Organization
featured session sponsored by
Most patients use their mobile devices to engage across other areas of their lives. They want to do the same in healthcare. That doesn't mean you have to start from scratch, build a mobile solution yourself, or reinvent the wheel. This session will break down the 80/20 approach to mobile engagement. Get an overview of the 80% of things you don't need to do yourself--from building the underlying technology to worrying about app store updates to getting all the basic tools lined up like urgent care wait times, appointment scheduling and bill pay. Then, find out what you should focus on, which is the 20% of things truly unique to your organization and patients. Finally, how do you tie it all together and get the most patients to engage on mobile quickly and efficiently.
Lea Chatham McCann Vice President of Marketing, Gozio Health
Consumerism has been a growing force within healthcare and healthcare providers are under more pressure than ever to meet the expectations of health consumers. At the same time, health consumers have a growing array of care options, many of which are digital or have digital components. We’ll explore how digital front door is changing consumers’ healthcare experience and gain valuable insights into the consumer perspective on digital healthcare from Geonetric’s 2022 Consumer Health Survey, including: • How consumer decision making has changed post- pandemic • The best channels to use to engage consumers throughout the entire care journey • How consumer trust compares between traditional healthcare offerings and new competitors from pharmacy, retail, and startups • What you need from your digital toolset that is different than what you’ve needed in the past As healthcare systems work to craft their digital front door strategies in the coming year, this information will help you address consumer desires and meet them where they want you to be.
Ben Dillon Chief Strategy Officer, Geonetric
Thank you to our sponsors
Nuance
https://www.nuance.com/healthcare.html
Geonetric
www.geonetric.com
RevSpring
www.revspringinc.com
Gozio Health
www.goziohealth.com
The quality of the patient care experience goes beyond the exam room to every interaction before and after — all opportunities to wrap digital arms around patients and make each one feel connected, valued, and understood. University of Michigan Health-West EVP and Chief Digital Information Officer Joshua Wilda, MPA, CHCIO, discusses the importance of patient engagement technology that can flex to meet individual needs throughout the patient journey and offer a unified, personalized experience that advances equity, inclusion, and care quality.
Josh Wilda MPA, CHIO EVP and Chief Digital Information Officer University of Michigan Health-West
Dr. Lance Owens MD CMIO University of Michigan Health-West
Patients want healthcare to be as efficient, personalized and consistent as their other consumer experiences. Providers can leverage contemporary engagement solutions to meet—and exceed—patient expectations now. RevSpring will share relevant insights about what patients expect from our 2023 Voice of the Patient research. We’ll discuss opportunities to improve the patient experience with consumer-friendly strategies for Clinical, Administrative and Financial engagement. During this session we’ll focus on strategies that heighten the patient experience, increase response and improve outcomes including: • How to boost self-service where patients want it most • How to make connections between disparate interaction points with your patients • Getting the most out of digital engagement, without abandoning print and person to person interactions when patients prefer them • Why demographic assumptions about engagement preferences miss the mark, and how to know what’s best • How closing the gap between patient expectations and their experiences can build loyalty and your business
Kristen Jacobsen Vice President of OmniChannel Engagement & Marketing
