E-Newsletter Ads
Web Display Ads
Text Ads
Print Ads
Campaign Timelines
Leaderboard
700x90
Sidescraper
200x200
In-content
450x200
Format: gif or jpg
File size: 40 kb max
Rich media ads are not compatible with our E-Newsletters. Include a URL for all E-Newsletter ads.
Please note that some servers, such as Microsoft Outlook, do not support animated formats.
Send all E-Newsletter ads along with URL to ads@beckershealthcare.com
Leaderboard
728x90
Sidescraper
300x250
In-content
600x90
Please contact your account manager regarding expandable and interstitial specifications.
Format: gif or jpg (png and html5 also accepted but back-up gif or jpeg version must accompany the files)
File size: 40 kb max, 30 second run time on animation or 3 animation loops
Rich media ads are not compatible with our E-Newsletters.
Note that our website is a responsive site. Any rich media ads should be compatible across devices, or indicated if they are not compatible upon submission
Include a URL for all Website ads.
Send all website ads along with URL to ads@beckershealthcare.com
Under-content
500x350
Square button
125x125
Interstitial
550x480
HTML5 & Video Specifications
Max Initial File Load Size: 200 kb
Subsequent Max File Load Size: 100 kb
Max Animation Loops: 3
Max Animation Time: 15 seconds
Minimum 24 fps for video
If sending an HTML5 creative, we request that you send a back-up gif or jpeg version.
Size: 220 characters max
Displayed like Becker's articles and will be integrated into the displayed content.
Three text ad zones available. Positioning will remain static and not change.
Include URL with text ad upon submission.
Format: High resolution PDF. All embedded artwork should be at least 300 dpi and in CMYK color format. Other acceptable file formats are tif, eps, or high res jpeg.
Magazine Specifications:
Trim Size: 8.375" x 10.875"
Safety from Trim: 0.25"
Bleed: Positioned 0.125" from Trim
Size Bleed Trim Live/Non-Bleed
Spread
Full Page
2 Page Frame
2/3 Page Horizontal
2/3 Page Vertical
1/2 Page Horizontal
1/2 Page Vertical
1/2 Page Island
1/3 Page Horizontal
1/3 Page Vertical
1/4 Page Horizontal
1/4 Page Vertical
1/6 Page Horizontal
1/6 Page Vertical
1/8 Page
1/12 Page
17" x 11.125"
8.625" x 11.125"
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
16.75" x 10.875"
8.375" x 10.875"
2 - 2.5" x 10.875"
7.5” x 6.75”
5” x 10”
7.5” x 5"
3.75” x 10”
5.125" x 7.5"
7.5” x 3.375”
2.5” x 10”
7.5” x 2.5”
3.75” x 5”
7.5” x 1.66”
3.75” x 3.375”
3.75” x 2.5”
2.5” x 2.5”
15.75" x 10"
7.5" x 10"
2 - 2.5" x 10"
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Please use trim
Sample Webinar Timeline
Date Materials Due Client or Becker's
2 months prior to webinar
Confirm webinar date and time
Client
1 month before webinar
Webinar Title
Webinar speakers (name, title, headshot)
Promotional copy:
- 100-200 word description of the webinar
- 3-4 bulleted learning points
Date / time for 30 minute practice session
Client
Launch Date - 4 to 5 weeks
Promotion Begins
- Banner Ads
- Text Ads
- Social Media
Becker's
1 week prior to webinar
3-4 plant questions for Q&A session
PowerPoint presentation slides
Short presenter bios
Client
1 month prior to launch date
Topic area and title of whitepaper
Client
Launch Date
Promotion Begins
- Banner Ads
- Text Ads
- Social Media
Becker's
Launch Date - 3 months
Hosted on Becker's site
Becker's
2 weeks before launch date
Whitepaper in PDF format
A jpg or png logo
Promotional copy:
- 50-100 word abstract of the whitepaper to appear on our
main whitepaper landing page
- In the copy, please include 2-3 bulleted key points that our
readers will learn from the paper
Client
Date Materials Due Client or Becker's
Sample Whitepaper Timeline
Weekly from launch date
Weekly updated download lists
Becker's
Leaderboard 728x90
Sidescraper 300x250
In-content 600x90
Sidescraper
200x200
In-Content 450x200
Leaderboard 700x90
Featured Session
3 weeks prior to recording
Podcast topic, 2 -3 learning points, interviewee and suggested recording date
Client
1 week prior to recording
Edits to suggested interview questions
(if written by Becker's)
Client
1 week after recording
Becker's to send edited podcast recording and draft landing page language
Becker's
3 weeks prior to recording
Determine if you would like to write podcast
questions or have Becker's team write
Client
Date Materials Due Client or Becker's
Podcast Campaign Timeline
2 months prior to event
General Topic and logo/url
Client
1 month prior to event
Client
1.5 months prior to event
Session Details for Landing Page
Client
Date Materials Due Client or Becker's
Featured Session Timeline
• Title, description (1-2 short paragraphs),
learning points (3–4 bullet points), presenter
information (name, title, and headshot)
Recording Information
• Final date / time to record the virtual session
• Recording must be completed 2 weeks before live date
Podcast Campaign
Webinar + Whitepaper
Advisory Call
Focus Group
1.5 - 2 months prior to event
Confirm focus group date
Client
1 month prior to event
Client
2 weeks prior to event
Schedule prep sessions to discuss flow of call and final reminders (30 min)
Becker's / Client
Confirm focus group topic and potential questions
Client
Date Materials Due Client or Becker's
Focus Group Timeline
1.5 - 2 months prior to event
Confirm focus group short teaser and target personas (titles)
Becker's / Client
2 weeks prior to event
Confirm finalized questions, confirmation of Becker's or client moderator
Becker's / Client
2 weeks prior to event
Confirm finalized questions, confirmation of Becker's or client moderator
1.5 - 2 months prior to event
Confirm advisory board date/time
Client
Client
1 month prior to event
Becker's / Client
2 weeks prior to event
Schedule prep sessions to discuss flow of call and final reminders (30 min)
Confirm advisory board short teaser, target personas (titles or target accounts)
Becker's typically requires a minimum of 2 weeks to recruit up to 8 participants
1.5 - 2 months prior to event
Confirm advisory board topic and potential questions
Client
Date Materials Due Client or Becker's
Advisory Call Timeline
Full Page Ad Guide:
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Content Specifications