August 16 -17, 2022 // 10 AM - 1 PM CT
Patient experience + Marketing Virtual Forum
thank you to our sponsorS
Patients demand more options than ever before as they look for a retail-like experience in their healthcare endeavors. Meanwhile, health systems and organizations are competing with their peers to reach diverse populations, optimize processes for preeminent patient experiences, and more. Join us as leaders across health organizations dig deeper into what makes their patient experiences stellar and unveil their top marketing strategies.
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ABOUT THE EVENT
• Branding + Marketing Strategies Used by the Most Successful Health Systems • Gathering Data: How the Pros Boost Their Patient Experience With Measurable Outcomes • Digital Marketing Strategies That Add to the Bottom Line • The Best Investments for Digital Marketing • Best Strategies for Building Trust and Relationships with Diverse Populations • Patient Retention: Benchmarks + Modeling for Long-Term Strategic Growth
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1.800.417.2035 | becker@beckershealthcare.com
Vice President, Strategic Marketing and Communications, AdventHealth
Sharon Line Clary
Senior Vice President, Marketing and Communications, OU Health
Jennifer Schultz
Chief Marketing and Communications Officer, Mass General Brigham
Mark Bohen
Vice President and Chief Marketing and Communications Officer, Boston Children's Hospital
Roderic Olvera Young
Senior Vice President and Chief Marketing, Communications and Experience Officer, Trinity Health
Julie Washington
Senior Vice President, Strategic Marketing and Communications, Avera Health
Kendra Calhoun
Vice President, Marketing, Virtua Health
Ryan Younger
Vice President of Consumerism, Growth Marketing and Insights, UNC Health
Victor Reiss
Executive Vice President of Corporate Communications, Marketing and Public Affairs, Community Health Systems
Tomi Galin
Senior Vice President and Chief Marketing and Communications Officer, Geisinger
Don Stanziano
Senior Vice President and Chief Marketing and Communications Officer, Northwell Health
Ramon Soto
System Vice President, Marketing and Communications, Ochsner Health
Cara Bergendahl
Chief Marketing and Communications Officer, Cleveland Clinic
Paul Matsen
Senior Vice President, Marketing and Communications, OSF HealthCare
Susan Milford
Vice President, Patient Engagement and Chief Marketing Officer, Penn Medicine
Tanya Andreadis
Executive Vice President and Chief Marketing and Communications Officer, RWJBarnabas Health
Michael Knecht
MD, Vice President and Chief Health Equity Officer, Providence Swedish
Nwando Anyaoku
Senior Vice President and Chief Strategic Communications and Marketing Officer, Memorial Hermann Health System
Amalia Stanton
MBA, FACHE, ACC, Vice President, Experience Transformation, Adventist Healthcare
Jonathan Sachs
Chief Experience Officer, Prime Healthcare
Amy Searls
Chief Marketing and Communications Officer, Renown Health
Suzanne Hendery
DNP, RN, Chief Experience Officer, ECU Health
Julie Oehlert
MBA, Vice President, Marketing, Emory Healthcare
Amy Moudy Comeau
Executive Vice President and Chief Marketing and Communications Officer, Ascension
Nick Ragone
Chief Marketing Officer, LifeBridge Health
Brian Deffaa
VP of Marketing, Gozio Health
Lea Chatham
Chief Experience Officer, Ascension
Carol Campbell
MD, MBA President, Relatient
Arun Mohan
Discussion Topics: • Topics TBA Full agenda and speakers coming soon.
AGENDA
• Suzanne Hendery, Chief Marketing and Communications Officer, Renown Health • Amy Searls, Chief Experience Officer, Prime Healthcare • Jonathan Sachs, MBA, FACHE, ACC, Vice President, Experience Transformation, Adventist Healthcare
Gathering Data: How the Pros Boost Their Patient Experience With Measurable Outcomes
time tba // panel discussion
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• Speaker Name, Designation, Title, Organization • Speaker Name, Designation, Title, Organization • Speaker Name, Designation, Title, Organization • Speaker Name, Designation, Title, Organization • Moderated by Moderator Name, Designation, Title, Organization
Session Title
time tba // Session Type
• Brian Deffaa, Chief Marketing Officer, LifeBridge Health • Nick Ragone, Executive Vice President and Chief Marketing and Communications Officer, Ascension • Amy Moudy Comeau, MBA, Vice President, Marketing, Emory Healthcare • Julie Oehlert, DNP, RN, Chief Experience Officer, ECU Health
Branding + Marketing Strategies Used by the Most Successful Health Systems
• Amalia Stanton, Senior Vice President and Chief Strategic Communications and Marketing Officer, Memorial Hermann Health System • Nwando Anyaoku, MD, Vice President and Chief Health Equity Officer, Providence Swedish • Michael Knecht, Executive Vice President and Chief Marketing and Communications Officer, RWJBarnabas Health
Best Strategies for Building Trust and Relationships with Diverse Populations
• Tanya Andreadis, Vice President, Patient Engagement and Chief Marketing Officer, Penn Medicine • Susan Milford, Senior Vice President, Marketing and Communications, OSF HealthCare • Paul Matsen, Chief Marketing and Communications Officer, Cleveland Clinic • Moderated by Rhoda Weiss, PhD, National Healthcare Consultant, Speaker and Educator; Author, Managing Healthcare Reform: Ideas for Leaders
Reinventing Digital Customer Experience: What Consumers Really Want
• Kendra Calhoun, Senior Vice President, Strategic Marketing and Communications, Avera Health • Julie Washington, Senior Vice President and Chief Marketing, Communications and Experience Officer, Trinity Health • Roderic Olvera Young, Vice President and Chief Marketing and Communications Officer, Boston Children's Hospital
Responding to Consumer Behavior Shifts with Purposeful, Lifelong Experiences
• Mark Bohen, Chief Marketing and Communications Officer, Mass General Brigham • Sharon Line Clary, Vice President, Strategic Marketing and Communications, AdventHealth • Jennifer Schultz, Senior Vice President, Marketing and Communications, OU Health • Moderated by Rhoda Weiss, PhD, National Healthcare Consultant, Speaker and Educator; Author, Managing Healthcare Reform: Ideas for Leaders
Adopting New Branding Strategies that Cut Through the Clutter
• Tomi Galin, Executive Vice President of Corporate Communications, Marketing and Public Affairs, Community Health Systems • Victor Reiss, Vice President of Consumerism, Growth Marketing and Insights, UNC Health • Ryan Younger, Vice President, Marketing, Virtua Health
Leveraging Insights to Improve Performance, Loyalty and Growth
• Cara Bergendahl, System Vice President, Marketing and Communications, Ochsner Health • Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, Northwell Health • Don Stanziano, Senior Vice President and Chief Marketing and Communications Officer, Geisinger • Moderated by Rhoda Weiss, PhD, National Healthcare Consultant, Speaker and Educator; Author, Managing Healthcare Reform: Ideas for Leaders
Reimagining Post-Pandemic Marketing by Reengaging Consumers, Building Powerful Relationships
• Lea Chatham, VP of Marketing, Gozio Health
The Power of Mobile: Insights from New Survey Findings on Digital Patient Engagement
time tba // featured session
• Arun Mohan, MD, MBA President, Relatient • Carol Campbell, Chief Experience Officer, Ascension
Thinking Differently: Creating a Roadmap for Better Patient Experience
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Matthew Cox, Chief Financial Officer of Spectrum Health System
Carlos Bohorquez, Chief Financial Officer of El Camino Health
Jonathan Goldberg, Chief Information Officer for the South Region of NorthShore University HealthSystem
Geoffrey Brown, VP and CIO at Piedmont Healthcare
Brad Reimer, CIO at Sanford Health
Podcast Episodes
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How North Kansas City Hospital & Meritas Health Improved Digital Registration and Reduced Care Gaps by 15%
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Read how this regional health system implemented a fully automated registration experience that dramatically increased pre-visit registration rates and closed care gaps at scale
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Featured ebooks & Whitepapers
Antiquated financing options fall short of serving you and your patients. In fact, 88 percent of dental professionals report they aren’t completely satisfied with their existing financing solution. But when nearly 40 percent of Americans can’t cover a $400 surprise expense, how can you overcome the cost barrier to dental care without offering financing? Join us as we sit down with dental executives for a panel discussion about the flaws with patient financing and how a modern approach better serves patients and their practices. Key Learning Objectives • Compare financing solutions and new advancements to determine which may be most beneficial for their practices. • See how real practices have realized a 25x increase in financing production and 150 percent more patient approvals. • Discover an accessible financing alternative with an over 85 percent approval rate.
How successful dental groups are helping patients afford their bills
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Event REGISTration
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Speaker Name MD, Title and Organization
featured session sponsored by
A healthcare organization’s ability to establish meaningful connections with consumers at every stage of the care journey is critical to ensuring quality care and improving the care experience for both patients and providers. Yet, the fact remains that 48% of consumers today feel the healthcare industry prioritizes its own needs over that of its end customers. As a result, meeting consumers where they are, building lasting relationships based on trust and delivering experiences on par with what consumers have grown to expect in other service sectors is defining today’s new healthcare landscape. In this session, we will discuss ways providers can build a connected care experience from patient acquisition, through point-of-service, to engagement beyond a specific care episode. Key Takeaways: • Understand how a leading health system is using cross-ndustry lessons to create an effective consumer experience strategy • Learn how a better consumer experience can increase the quality of care, get more patients in the door and boost revenue • See how technology can facilitate a more cohesive experience while helping improve staff effectiveness and efficiency
Arun Mohan MD, MBA President, Relatient
Carol Campbell Chief Experience Officer, Ascension
According to a new survey, 90 percent of healthcare executives believe a well-designed, patient-facing mobile app would help their organization achieve its digital strategy goals. What is a well-designed patient app and how do you know if you have one? Get the answer and hear more survey findings during this learning session focused on the digital patient experience.
Lea Chatham VP of Marketing, Gozio Health
